The activity rank of an account indicates how active a user or account is compared to all users or accounts. In other words, it tells where this user or account is in terms of total product usage time (session time) against all users or accounts.
The curve in the below example shows the frequency distribution of activity of all users/accounts and an activity rank of 70% means that this user/account is within the top 30% active users/accounts.
Below explains how activity and activity rank is defined in Natero:
- Activity of a user is defined as the sum of session times of this user over the last 30 days.
- Activity rank of a user is calculated as the percentile rank of the user's activity across all users (not just the ones owned by a particular CSM).
- Activity of an account is defined as the sum of session times of all the account users over the last 30 days.
- Activity rank of an account is calculated as the percentile rank of its activity across all accounts (not just the ones owned by a particular CSM).
The activity rank of a user/account is updated daily.
How do we decide if a user/account’s activity rank has increased or dropped?
We use a trend arrow to indicate if the activity rank of a user/account has increased or dropped. It is determined by the slope of the linear regression line over the daily activity rank of this user/account over the last 30 days.