Dashboards - Activity

The Activity Dashboard provides high level activity data for all the users and accounts. It gives you a quick understanding of how many users are actively using your product (among all the registered users) and how much they are engaging with the product. It also shows the distribution of your users and accounts in terms of the time they spend on using your product on a daily or monthly basis.

User Activity

TermsDescription
Daily Active Users Number of unique users over the last full day*.
Monthly Active Users Number of unique users over the last 30 days.
Daily Time Per Active User Average time spent in the product per active user over the last full day.
Monthly Time Per Active User Average time spent in the product per active user over the last 30 days.

*Last full day: The last full day that has completed in the UTC time zone (spanning from midnight to midnight).  For example, throughout the day of Feb 2 UTC, the last full day defined in Natero would be Feb 1 UTC.

It contains the following charts:

Unique User

  • Shows the trend of daily and monthly (calculated each day over the last 30 days) active users as well as total product users over the last 60 days.

Time Spent Per User Per Day

  • Shows the trend of daily average time spent on the product by each active user over the last 60 days.  

Daily Time Spent Breakdown

  • Shows the breakdown of users in terms of their average daily time spent on using the product (calculated over the last 30 days) by bottom 25%, middle 50% and top 25%.

Monthly Time Spent Breakdown

  • Shows the breakdown of users in terms of their total time spent on using the product for the last 30 days by bottom 25%, middle 50% and top 25%.

Account Activity

TermsDescription
Daily Active Accounts Number of unique accounts over the last full day.
Monthly Active Accounts Number of unique accounts over the last 30 days. 
Daily Time Per Active Account Average time spent in the product per active account over the last full day.
Monthly Time Per Active Account Average time spent in the product per active account over the last 30 days.

It contains the following charts:

Unique Account:

  • Shows the trend of daily and monthly (calculated each day over the last 30 days) active accounts over the last 60 days.

Time Spent Per Account Per Day

  • Shows the trend of daily average time spent on the product by each active account over the last 60 days.  

Daily Time Spent Breakdown

  • Shows the breakdown of accounts in terms of their average daily time spent on using the product (calculated over the last 30 days) by bottom 25%, middle 50% and top 25%.

Monthly Time Spent Breakdown

  • Shows the breakdown of accounts in terms of their total time spent on using the product for the last 30 days by bottom 25%, middle 50% and top 25%. 
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