Dashboard - Financial

The Financial Dashboard provides a central location for to manage and monitor critical SaaS financial metrics, including churn rates, new accounts, up-sell trends, and much more.

It contains the following charts:

Account Revenue - Total MRR

Shows the monthly total MRR breakdown for all the accounts over the last year (on a per-account basis). Calculation is based on MRR at start and end of month. MRR breakdown includes:

  • Existing MRR: MRR at start of month
  • New MRR: end > start, start = 0
  • Expansion MRR: end > start, start > 0

Account Revenue - Net MRR

Shows the monthly MRR change breakdown for all the accounts over the last year (on a per-account basis). Calculation is based on MRR at start and end of month. MRR change breakdown includes:

  • New MRR: end > start, start = 0
    • Note that New MRR can come from new accounts that activated in that month as well as existing accounts that activated prior to that month.
  • Expansion MRR: end > start, start > 0
  • Contraction MRR: end < start, start > 0
  • Lost MRR: end = 0, start > 0
    • Note that Lost MRR can come from accounts that churned in that month as well as active accounts who have not churned, e.g. accounts whose subscription expired in that month but have not yet renewed.
  • Net Change in MRR: Calculated as the sum of the previous four items.

Accounts - Total Accounts

Shows the monthly total accounts breakdown over the last year. Accounts breakdown includes:

  • New accounts
  • Churned accounts
  • Existing accounts: Total accounts from the start of the month - Churned accounts

Accounts - Expansion/Contraction

Shows the monthly number of accounts that had a net increase (expansion) or decrease (contraction) in MRR (calculated as end of month MRR - start of month MRR) on a monthly basis over the last year.

Renewal - Account Renewal Rate

Shows the monthly renewal rate over the last year including:

  • % of accounts renewed: Calculated as the number of accounts renewed divided by the number of accounts up for renewal in each month.
  • % of subscriptions renewed: Calculated as the number of subscriptions renewed divided by the number of subscriptions up for renewal in each month.

Renewal - MRR

Shows the monthly renewal MRR over the last year including:

  • Absolute MRR that was renewed
  • Upcoming renewal MRR in the next 6 months

Churn Rate

  • Monthly account churn rate: Calculated as the number of accounts churned during the month divided by the number of total accounts at the start of the month.
  • Monthly revenue churn rate: Calculated as the ratio of Lost MRR plus Contraction MRR during the month (from start to end) divided by total MRR at start of month.

ARPA (Avg. Revenue Per Account ) and CLV (Customer Lifetime Value)

  • Monthly ARPA: Calculated as total MRR divided by total accounts at the end of the month.
  • Monthly CLV: Calculated as ARPA divided by account churn rate of the month.
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